Privacy Notice

AF Links Ltd ("we", "our", "us") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Notice explains how we collect, use, store and protect your personal data when you visit our website, contact us or use our consultancy services.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK data protection laws.

AF Links Ltd is the data controller responsible for your personal information.

Depending on how you interact with us, we may collect personal information including your name, company name, job title, email address, telephone number, postal address and information you provide in enquiries or correspondence.

We may also automatically collect technical information such as your IP address, browser type, device information, operating system, pages visited, visit times, referring website and cookies.

We use your personal data to respond to enquiries, provide consultancy services, manage business relationships, send quotations and proposals, deliver contracted services, improve our website, comply with legal obligations and maintain security.

We process personal data on the basis of contract, legitimate interests, legal obligations or your consent where required.

We may occasionally send business updates or information about our services where legally permitted. You may opt out at any time. We do not sell your personal information.

We may share information with trusted IT providers, hosting providers, cloud providers, professional advisers, accountants, legal advisers and regulatory authorities where required by law.

Where personal data is transferred outside the UK, appropriate safeguards will be used.

We use appropriate technical and organisational measures to protect your personal information.

We retain personal information only for as long as necessary and securely delete or anonymise it when no longer required.

Our website may use cookies to improve functionality and analyse website traffic. Non-essential cookies will only be used where legally required with your consent.

You have the right to access, correct, erase, restrict, object to processing, request data portability, withdraw consent and complain to the Information Commissioner's Office (ICO).

We are not responsible for the privacy practices of third-party websites linked from our website.

Our services are intended for individuals aged 18 or over.

We may update this notice from time to time. The latest version will always appear on our website.

If you are unhappy with how we process your personal information, you may complain to the Information Commissioner's Office (ICO). We would appreciate the opportunity to address your concerns first.